Colour and Forecasting
for the Lifestyle of the Caribbean
How Do Global Trends Fit the Caribbean?
Global trends arrive on our shores and in our stores and, more often than not, don’t reflect the truth of life in the Caribbean.
A quick look at 2024’s Colours of the Year as announced by the world’s global colour authorities show more colour than in the past decades, which mainly featured pastels, whites and greys, but even so, the 2024 “picks” range from pale yellow, to soft blue, pale peach all the way to quite dark and sometimes sombre tones. Many colours don’t seem to be at all reflective of the vibrant, joyful colours of the countries of the Caribbean.
If you were to pick a Caribbean colour palette how many of the ‘Colour Trend’ colours would you include?
When global companies “trend” and “forecast” colours, the problem is that in talking to everyone, you are essentially talking to no one in particular. Results become broad and generalized. Using this approach, it is impossible to reflect the sensibilities of unique communities that have their own rich patterns of life underpinned by strong historical and cultural roots.
If you were to pick a Caribbean colour palette how many of the ‘Colour Trend’ colours would you include?
There is always room for the cool and unusual – fads can be fun and open the gates for longer lasting trends. Colours we live with in our homes have a tendency to be longer lasting, but also include the special nuances of how those colours that we see as becoming popular and popping up in interiors, fabrics, fashion, film and more fit into life in the Caribbean! Years of working in the Caribbean tell us that these global trends don’t match the vibrancy of the islands and the passion with which we embrace colour that is so much a fabric of life evident in the region.
A more local approach provides an opportunity to share a Caribbean story expressed in authentic hues that resonates more deeply within our communities.
It’s time we SEE our own voice!
The Caribbean Colour Authority was created to do just that. It’s our mission to connect to colours that are true to the people who live within the region and its unique character. As an independent association we aim to work collaboratively with local interior decorators and thought leaders in colour from the around the region by using tried and tested colour forecasting methodologies. What will the first ever Caribbean Trend palette bring?
Join us as we discover and define the Caribbean Colour Trends!
Stay tuned and watch this space.
Contact Us
Colour Pulse - Colour Trending - Colour Forecasting
Caribbean Colour Authority
Widley Main Road, Saint Michael, Barbados